AN ACT PROMOTING AND STRENGTHENING FILIPINO DESIGN

Case Overview and Summary

Summary of Republic Act No. 10557 (Philippine Design Competitiveness Act of 2013)

Objectives and Policy (Section 2-3):
- Enhance competitiveness and innovation of Philippine products
- Create market-responsive design services
- Advocate for economic and environmental sustainability
- Promote a design and creativity-driven economy and society
- Protect intellectual property rights for design ideas and innovations

Renaming and Mandate of Design Center (Section 4):
- Product Development and Design Center of the Philippines (PDDCP) renamed to Design Center of the Philippines
- Attached to the Department of Trade and Industry (DTI)
- Mandated to:
  - Promote design for improving product quality, competitiveness, and branding
  - Conduct research on product design, trends, materials, and technologies (Section 4b)
  - Develop and promote designs of Philippine products and services, including SMEs (Section 4c)
  - Conduct seminars, workshops, exhibitions, and publish design materials (Section 4d-f)
  - Ensure protection of Filipino design ideas and outputs (Section 4g)
  - Promote design education nationwide (Section 4h)
  - Promote Philippine design locally and globally (Section 4i)

Powers and Functions of Design Center (Section 4):
- Formulate National Design Policy (NDP) aligned with economic agenda (Section 4(1))
- Formulate 5-year plans in line with NDP (Section 4(2))
- Coordinate, monitor, assess, and update NDP implementation (Section 4(3-4))
- Collaborate internationally on design policies and practices (Section 4(5))
- Establish dialogue with designers on policy implementation (Section 4(6))
- Provide forum for design stakeholders on emerging issues (Section 4(7))
- Promote design profession and value of design (Section 4(8))
- Build design awareness through exhibitions, conferences, competitions, etc. (Section 4(9))
- Promote intellectual property rights awareness (Section 4(10))
- Establish public creative zones (Section 4(11))
- Create networks for design dialogues and workshops (Section 4(12))
- Identify public-private collaborations on design (Section 4(13))
- Conduct design-led approaches for socioeconomic and environmental challenges (Section 4(14))
- Push for design and innovation in government (Section 4(15))
- Maintain sustainable design standards (Section 4(16))
- Employ design for communicating country's identity (Section 4(17))
- Create skill development and mentoring system for SMEs (Section 4(18))
- Undertake research on Philippine design strengths and assets (Section 4(19))

Design Advisory Council (DAC) (Section 5-7):
- Public-private partnership to advise Design Center
- Composed of 15 members from government agencies and 6 from private sector
- Co-chaired by DTI Secretary and private sector representative
- Advise on policies for enhancing competitiveness and innovation
- Review and promote design-related policies
- Liaise among design stakeholders
- Advise design education institutions on curriculum development

National Design Policy Goals (Section 9):
- Global Competitiveness:
  - Elevate Philippine designs to global standards through collaboration (Section 9(a)(1))
  - Enhance competitiveness and innovation of products and services (Section 9(a)(2))
  - Create distinctive identity and branding for Philippine designs (Section 9(a)(3))
  - Build capabilities of Filipino designers through training and collaboration (Section 9(a)(4))
  - Provide opportunities for showcasing Filipino designers' talent (Section 9(a)(5))
- Institutionalize and Promote Design Culture:
  - Encourage original designs blending native aesthetics and global trends (Section 9(b)(1))
  - Promote understanding of diverse Philippine cultures for design concepts (Section 9(b)(2))
  - Enhance product quality and productivity through design (Section 9(b)(3))
  - Create design awareness among manufacturers and SMEs (Section 9(b)(4))
  - Conduct programs for solving problems through design-led approaches (Section 9(b)(5))
  - Establish networks for knowledge exchange and capability development (Section 9(b)(6))
  - Encourage collaboration among design industry stakeholders (Section 9(b)(7))
- Create Environment for Demand for Good Design:
  - Ensure balance of supply and demand in design industry (Section 9(c)(1))
  - Promote appreciation for good design among citizens, businesses, and government (Section 9(c)(2))
  - Create linkages to encourage employment and investment in good design (Section 9(c)(3))
- Design Protection:
  - Promote Philippine designs through intellectual property rights registration (Section 9(d)(1))
  - Encourage culture of creating and protecting intellectual property in design (Section 9(d)(2))
- Design Education and Professional Development:
  - Elevate design education and research to global standards (Section 9(e)(1))
  - Invest in infrastructure and technology for design (Section 9(e)(2))
  - Establish collaboration among industry, designers, and academe (Section 9(e)(3))
  - Inculcate value of good design among youth through curriculum (Section 9(e)(4))
- Institutionalize Design as Problem-Solving Tool:
  - Conceptualize design-related approaches for economic growth and development (Section 9(f)(1))
  - Seek design solutions for social innovation and environmental sustainability (Section 9(f)(2))
  - Expand awareness on benefits of strategic use of design in business and government (Section 9(f)(3))
  - Encourage government investment in increasing competitiveness of Philippine design (Section 9(f)(4))

Design Industries Linkages with Education System (Section 10):
- DepED, CHED, and TESDA to formulate measures for connecting arts, culture, education, and training
- Harness potentials of youth in design creativity and innovation

Appropriations and Implementation (Section 11-15):
- Initial implementation charged against current PDDCP appropriations (Section 11)
- Subsequent funding included in annual General Appropriations Act (Section 11)
- DTI to issue implementing rules and regulations within 60 days (Section 12)
- Repeals inconsistent laws, decrees, executive orders, rules and regulations (Section 13)
- Separability clause for unconstitutional provisions (Section 14)
- Effectivity 15 days after publication in Official Gazette or newspapers (Section 15)