Approval of New Life Plan Product (Serenity Life Plan)

May 25, 2006

NON-TRADITIONAL SECURITIES AND INSTRUMENTS DEPARTMENT

IN THE MATTER OF PRUDENTIALIFE PLANS, INC., registrant

APPROVAL OF NEW LIFE PLAN PRODUCT (SERENITY LIFE PLAN)

NOTICE AND ORDER

Notice is hereby given that on May 15, 2006 a sworn registration statement, petition and other supporting documents were filed with the Securities and Exchange Commission for and on behalf of PRUDENTIALIFE PLANS, INC., for the approval of a new life plan product called SERENITY LIFE PLAN to be sold at the following contract prices based on annual mode of payment:

Payment Terms (Years)
Contract Price
Spotcash
P75,000.00
Five (5)
94,000.00

Note: Other modes of payment are disclosed in the actuarial study on file with SEC.

Based on the documents filed, the following persons appear to be its officers and directors:

Name
Position
JOSE L. SANTOSChairman Emeritus
FRANCISCO A. ALBAChairman
JOSE ALBERTO T. ALBADirector/President
ANTONIO A. PICAZODirector/Corporate Secretary
ANTONIO P. GATMAITANDirector
FRANCISCO T. ALBA, JR.Director

Said application and other documents attached thereto are open for inspection by interested parties during office hours, and photocopies thereof shall be provided upon written request and after payment of the required fees. ATICcS

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