Declaring the Period From January 16 to February 15, 1954, As Philippine Tourist Month

Case Overview and Summary

Proclamation No. 4

Declaring the Period from January 16 to February 15, 1954, as Philippine Tourist Month

- The Philippines is being recognized as a potential tourist paradise, and two international travel conferences will be held in Manila:
• Asian and Far Eastern Travel Commission (AFETC) conference from January 25 to January 27, 1954.
• Pacific Area Travel Association (PATA) conference from January 27 to February 1, 1954.

- It is essential for the Filipino people to understand and appreciate that a prosperous travel industry can contribute to the expansion and strengthening of the national economy.

- The public is encouraged to cooperate with the government in actively developing the Philippine tourist industry, as envisioned in Republic Act No. 710, which grants a charter to the Philippine Tourist and Travel Association, Inc.

- The period from January 16 to February 15, 1954, is declared as Philippine Tourist Promotion Month.

- All government offices, private entities, and individuals are called upon to:
• Participate in the proper observance of the said period.
• Give full publicity to the tourist promotion activities organized in connection with it.
• Support the Philippine Tourist and Travel Association, Inc. in carrying out the government's program of developing Philippine tourism and travel.

- Schools, civic organizations, and service clubs are specifically called upon to devote one day during the said period to a program of education for promoting knowledge and love of the country, as a basis for encouraging greater travel and intercourse among Filipinos and people from other countries, thereby increasing tourism within the Philippines.

- The public is urged to assist in the development of tourist attractions and facilities, and to keep tourist spots beautiful, clean, and healthful for the common enjoyment of all.