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September 28, 2012BIR MEMORANDUMTO:All Revenue Officials and Employees Concerned    SUBJECT:UNICEF Philippines "Champions for Children" Awareness Campaign For the information and guidance of all concerned, please disseminate in all Bureau Offices the attached copy of the letter addressed to Commissioner Kim S. Jacinto-Henares, Bureau of Internal Revenue signed by UNICEF Representative Manasseh T. Ranada dated September 13, 2012 relative to the abovementioned subject matter. You are enjoined to post the copy of this letter in your Office Bulletin Board, or in a conspicuous place within your Office, to ensure that it shall be given the most extensive publicity possible.(SGD.) CELIA C. KINGDeputy CommissionerResource Management GroupATTACHMENTUnited Nations Children's Fund31/F Yuchengco, Tower, RCBC Plaza6819 Ayala Avenue, Makati City1200 Philippineswww.unicef.org/philippinesTelephone 63 2 9010100Facsimile 63 2 9010195September 13, 2012Ms. Kim HenaresCommissionerBureau of Internal RevenueRegarding : UNICEF Philippines "Champions for Children" Awareness CampaignDear Ms. Henares,The UNICEF Philippines Direct Debit Donor Program (DDDP) is an innovative fund raising solution that encourages average income earners to contribute regularly to UNICEF Philippines, via monthly deductions made through their credit cards/bank accounts. This progressive approach...